Coming Together for the Chimps
Coming together for the Chimps: My Green World is excited to announce our new partnership with The Jane Goodall Institute Australia. Dr Jane Goodall DBE, world-renowned primatologist, humanitarian, conservationist and UN Messenger of Peace, founded the Jane Goodall Institute in 1977.
The Jane Goodall Institute Australia (JGIA) is a not-for-profit organisation whose purpose is to inspire actions that connect people with animals and our shared environment. The JGIA will be taking part in My Green World’s unique charity-backed mobile game application called ‘World of the Wild’, which allows users to participate in real-world wildlife conservation and habitat restoration scenarios. Partnered with 17 local and international non-profit organisations, My Green World is a game-changer in wildlife conservation and online activism, revolutionising the way people connect with environmental and wildlife conservation issues, empowering the global community and transforming game culture while restoring the natural world.“Current models of mobile games are focused on destruction and demolition, or otherwise have a strong ‘zoo’ focus, glamourising wildlife in captivity.
Users spend hours each day playing games with no actual value, so why not give them a game with charitable and educational values? My Green World will educate and mobilise millions of people around the world so that they can make a difference in a fun and interactive way,” says My Green World Director, Natalie Kyriacou.
My Green World’s mobile game application will give users the opportunity to learn about endangered, exploited, and abused animals and environments and make donations to affiliated organisations, all while nursing their digital representations back to health in a personalised rehabilitation and environment-building centre.
Each animal within the mobile application represents a real-life charity. The JGIA will be representing the chimpanzee in the game. Funds raised through the My Green World game can be directed towards the JGIA and will go toward conserving and protecting chimpanzees, habitat and surrounding communities in Africa. For more information on the JGIA, please click here.